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Tag: ad-man Confessions of an Ad-man XII: Consumers in Search of Service In my time in the ad business, I met clients who hated their customers, clients who loved their customers, clients who couldn’t care less one way or the other about customers and clients who just plain didn’t know how to handle customers. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-man XI: More Dueling With Mother Nature A $4000 Lawn ornament would be only fitting for a half-million dollar home. Besides it would make a great magazine ad. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-Man X There are times in the advertising business when you have to make your own reality. Sometimes the client is impressed with your ingenuity. Other times the client thinks you and your entire creative team have been smoking too many blunts or having too many four martini lunches, or both. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-Man IX There are many times when ad agency art directors feel that Mother Nature needs a helping hand. Some instances follow. These are NOT fictional. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-Man VII: Commercial ends up in the air instead of on the air The story I’m about to relate may not be true. The advertising world abounds with its own peculiar brand of urban legends. This may be one of them but having spent years in the business, I find myself ready, willing and able to believe it. It is just that incredible. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-Man VII: More From the Buzz Word Dictionary This week we delve deeper into the murky waters of the advertising world, as we continue the author's heretofore unpublished (and with good reason) expose of marketing jargon and what it rally means. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-Man V: You Don’t know Anything – You’re Only the Client There was one very dismal period in my Agency career. Nothing I wrote seemed good enough. Not good enough for the clients, not good enough for the art department. My creative ideas sucked. Even the 20-year old gum-chewing receptionist said so. Regularly. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-Man IV: Southern Fried Ads There was the time the agency pushed the humor envelope . . . Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-man III: The agency Rocks . . sort of I found myself in the presence of greatness . . . in more ways than one Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an ad-man II: The Briefing Session Clients brought me a variety of challenges. On the day I describe here, I learned a lesson about listening . . . before talking. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):   Confessions of an Ad-Man Many years ago I started writing in self-defense. I ran a fairly successful advertising agency and found that I was constantly in the middle of a serious conflict between my writers and my clients. The conflict was always the same: The clients complained that the writers didn’t give them what they wanted and the writers complained that the clients just didn’t understand advertising. As with most conflicts, both sides were right and both sides were wrong. The clients weren’t communicating very well and the writers weren’t listening very well. Save Print Digg Username    Password   If you don't have an account yet, one will be created for you automatically with the username & password you have set.   Code (6642A):

Best in ad-man 1. Confessions of an Ad-Man VII: Commercial ends up in the air instead of on the air 2. Confessions of an Ad-Man 3. Confessions of an Ad-Man VII: More From the Buzz Word Dictionary 4. Confessions of an Ad-Man IV: Southern Fried Ads 5. Confessions of an Ad-man III: The agency Rocks . . sort of 6. Confessions of an Ad-Man V: You Don’t know Anything – You’re Only the Client 7. Confessions of an ad-man II: The Briefing Session 8. Confessions of an Ad-Man IX 9. Confessions of an Ad-man XI: More Dueling With Mother Nature 10. Confessions of an Ad-Man X

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