Did you know that you are a shoe? Everyone knows the expression but not many people act on it. To start with, you may be the boss of a large organization, you may be the project manager, you may be the one doing the actual communications with clients and potential clients. But what you really are is a shoe. And in order for anyone to buy a shoe it needs to fit.
If the shoe doesn’t fit or if it leaves a bad impression or if there’s no guarantee or if you just don’t like the salesman - you don’t buy the shoe and you go to another shop.
Remember, you are the shoe. And you need to fit.continue reading
