"Fair and Balanced" used to be the slogan of Fox News, set around the time the station was founded back in 1996. Last year Fox News quietly chose to let the slogan go and switch it with the new one. The new slogan - "Most Watched. Most Trusted".

While every thinking person can understand that Fox News has never been very fair and balanced, it's always been sort of crooked to one side, it seems it did work for them for quite some time. But still, for anyone to actually say that Fox News is fair and balanced, there would have to be something seriously wrong with the person.

While the channel's spokesman Gabriel Sherman said that "the shift has nothing to do with programming or editorial decisions," maybe they at least finally understood the facts themselves - they are better than Trump, saying that they are fair and balance would be a Trump fact, or an alternative fact.

But obviously they haven't wanted to promote the change of slogan either. While most companies use logo and slogan changes as a way to get free publicity and would never do it so quietly, Fox has a logical reason for it. I won't tell you what it is, I would assume you are able to come to the conclusion yourself. The last time they used the slogan in any marketing materials or on-air promotions was in the summer of 2016.

The new slogan "Most Watched. Most Trusted" - well, what can we say, it ain't much better. But as someone pointed out, at least half of it is true - Fox News is among the cable channels with the highest ratings.

Now that people are talking about their slogan change, I guess they will be making the announcement soon themselves as well.

PS: The guys at Superbious love Fox News. If you love it as much as they do, you might want to join them.