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How T-Mobile is Competing With the Big Guys

2017-04-17 11:49:35
T-Mobile has been climbing its way to the top over the last several years. The Un-carrier has always aimed to provide cheaper prices than its competitors, but hasn't always provided the same service. However, that's not the case today. T-Mobile is competing with the big guys in almost every way.

Unlimited Plans

T-Mobile leads the cellphone carrier industry with its innovative plans. It was the first one to offer unlimited everything (yes, that includes data) without charging you extra. Digital Trends goes as far to state that the other carriers were forced to adopt T-Mobile's features in order to keep up. They picked T-Mobile as the best unlimited plan because it offers two options that provide unlimited data, music and video streaming and international service.

T-Mobile also is known for its simple and transparent plans. Their pricing includes all taxes and fees, unlike Verizon, AT&T and Sprint. You don't have to worry about extra costs being tacked on or unclear restrictions. also picks T-Mobile as its most affordable and well-rounded winner.

Phone Upgrades

This is where things get a little more complicated. Each carrier has different upgrade plans, options and prices depending on how frequently you want to get a new phone. The trend used to be to purchase a phone through a two-year contract and then receive an upgrade. However, now many people want to stay up-to-date with the most current technology that is released every 6 months to a year.

T-Mobile's Jump program lets you upgrade your phone every six months at a $10 per month charge. You also agree to a 24-month installment plan to pay for the device that is calculated based on your credit score. If you have a good credit score and always want the latest phone (regardless of brand), this is a good deal for you, according to iMore. However, if you like to stick to one brand (such as the iPhone), you will end up paying more because of the installment plan.

In comparison, AT&T and Verizon's upgrade plans have some cons. AT&T only lets you upgrade every 12 months and Verizon requires you to pay off at least half of the phone, so you pay more in monthly installments than T-Mobile. iMore also explains that AT&T and Verizon are double dipping because their monthly rates have not gone down to account for the phone subsidy that's part of the monthly bill.

Network Speed and Connection

This has been a big hurdle for T-Mobile to jump. Until recently, the Un-carrier has struggled to keep up with the speed and service that Verizon and AT&T have provided. However, BGR reports that this coverage gap may close by the end of 2017. T-Mobile is looking to provide better service to rural areas, such as Montana and Wisconsin, where it previously has lacked a solid connection.

In addition, T-Mobile's 4G LTE is rapidly increasing and providing faster speeds to its customers. They are hoping to lead the pack with 5G and VoLTE to push connection and processing speeds to go even faster. However, all carriers are looking to improve their service, so T-Mobile will have to keep pushing to stay ahead of the pack.

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