Leona Lewis has ousted the Spice Girls by outselling them four to one on the first day of their album's chart battle.
The X Factor winner, whose copies of the album Spirit, are flying off the shelves across the UK, has been estimated to sell around 100,000 copies by Nov 19.
Lewis who is outselling the rest of the top 10 combined, at HMV stores, is said to be capable of shifting around 350,000 copies by the end of the week.
The sale would put her within touching distance of the record for a UK debut.
The Spice Girls are managing just a quarter of that figure with their Greatest Hits.
The record is currently held by the Arctic Monkeys, who had sold 363,735 copies of their album, Whatever People Say I Am, That's What I'm Not.
Lewis, 22, winner of last year's X Factor, is already celebrating after her single, Bleeding Love, became the biggest selling song of the year on Sunday. It has sold 111,978 copies over the last seven days.
"Leona's success is all the more remarkable as this is a huge week for Christmas releases, with heavyweight albums from the likes of the Spice Girls, Led Zeppelin and Celine Dion," the Daily Snack quoted HMV's Gennaro Castaldo, as saying.
"There has been a growing feeling over the past few weeks that this album would be huge, particularly following the success of Bleeding Love and the impact of Leona's appearance on X Factor. But, if anything, Spirit may even go on to exceed these high expectations.
"Who could have predicted Leona would have come back from her year away in such dramatic style - that's' some superstar makeover she's been through!" he added.