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The website declares itself "for women who just ain't gonna take it no more," the columns are called Observations of a Demented Housewife, Corporate Whoredom, and Bitch to Bitch, but BFP Media Productions and Malicious Bitch President Doyle Brooks-- one of the lone, brave males onboard a high dosage estrogen ship-- is in it up to his eyeballs. Or should I say eyelashes?

These several months past, Brooks (along with MBC co-founders Christine Fron and Angelia Paulin) has been glued to his keyboard, eyes no doubt molding to the very shape of an LCD screen. He's dealing with moody writers- female scribes getting testy, what a surprise- garnering advertisers, and embarking on promotional endeavors. All while creating unique column narratives of his own- those that explore all aspects of "surviving a malicious bitch you've most likely helped to create." This, the formative period of a uniquely wonderful vision spawned by Brooks, Fron, and Paulin during an Internet chat session one night long ago.

The concept arose out of a dispute involving one of Fron's personal ventures. Spurned by an employer on her request for payment, Fron deliciously retaliated by high-jacking the customer's website. Hence, the initial application of the term "malicious bitch."

Brooks said, "The more we talked [about purchasing the domain] the funnier it got. And the more serious we got about doing it just for the hell of it. MaliciousBitch.com was born partially as a joke, and partially out of all of our being insulted that people seriously use terms like that towards women who are innnocent, most of the time."

Fron continued, "To have him spawn the idea of MBC was hilarious- I was rolling in tears, at that moment never considering the full affect of where he was going. We continued to joke about it, took it to paper, and once the 'when life gives you lemons, make lemonade' factor kicked in, we realized it was a fully competent business plan we had in hand and ran with it from there."

And run they did. Since inception, MBC has exploded in popularity. The success in this venture is due in large part to Brooks' openmindedness. As one of the few males at work on the website, he is able to laugh at himself. He encourages women to do likewise, not dwelling on perceived repressions in the workplace or at home. After all, times change but people do not.

"Think about it," Brooks said. "If you were back in the cave man days and some butthead hit you over the head with his club, what would you do? Maybe a little dinosaur dung in his stew that night?"