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Apparently “Lavalife is a new vision for single life.” So this budding-journalist decided to take an inside look at the innovative online community that is captivating Australians, with already 100,000 active members.

Lavalife Australia, launched in 2000, is based out of Sydney as part of Lavalife Corp. – one of the world's largest meeting services for singles – headquartered in Toronto, Canada. In addition to their online service, Australians can also access Lavalife via telephone.

Until recently it had never occurred to me that I was the ‘type’ to use online dating. I hadn’t even used MSN since 2002! However, one lonely Sunday afternoon after recently having my heart stomped on, a girlfriend and I hit the vodka and started messing around on the Lavalilfe website.
 

The image I have of online dating is generally a negative one and understandably, as according to the Creative Industries online publication Media Culture, “approximately 50% of web users admit to lying online — typically about physical characteristics and attributes.”
 

Nevertheless online dating is becoming increasingly popular because “the virtual space provides a refuge for individuals who are unconfident or ashamed of [any] ‘imperfections’.” Therefore by utilizing the Lavalife website as a communication channel individuals are able to reveal hidden sides of character, and share intimate secrets and emotions.

So using the Lavalife website my friend and I created a unique profile specific to the three categories available (dating, relationships and intimate encounters). I was asked to include a nickname, opening line, short personal blurb, personal details (height, age, ethnic background) plus a number of detailed questions regarding pastimes.
 

Interestingly, I learnt a lot about myself whilst creating the profiles. Not only was I required to express precise aspects of my personality, but I was obliged to describe myself in a positive manner. By stating my wonderful characteristics I actually began believing them. Thus the Lavalife experience actually enhanced my self confidence.

Whilst we were still creating profiles men were already sending ‘smiles’, mail messages and instant messages asking all manner of things. My favourite would have to be: “I like your shoes, lets have sex.” I am fairly partial to my shoes; suffice to say that he was an instant BLOCK.