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-	Confessions of an Ad-man XII: Consumers in Search of Service
-	Confessions of an Ad-man XI: More Dueling With Mother Nature
-	Confessions of an Ad-Man X
-	Confessions of an Ad-Man IX
-	Confessions of an Ad-Man VII: Commercial ends up in the air instead of on the air

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This happened during the shooting of a commercial for Mini-Van.

Art Director: “The park isn’t wooded enough. We’ll need another tree – right there.”

Account Executive: “Maybe we should just find another location.” (the account executive is the person who will be charged with the responsibility of explaining to the client, why the bill is higher than the quote by a factor of twelve).

AD: “No, this is perfect.”

AE: “But you said it needs another tree.”

AD: “I meant except for needing another tree, it’s perfect. Good Lord, why is it that these things are so obvious to me and no one else understands?”

AE: “How big a tree?”

AD: (exhasperatedly) “I don’t know. I need a day or two for that kind of a decision.”

AE: “But the ad is due by Friday.”

AD: “What do you want, quick or good?”

And so it goes . . .

We had a huge Farm Machinery account. Any company that will accept over a million bucks a year in agency billings is a huge account. This company was not only huge, the marketing staff was a joy to deal with. They let us put a tractor on the moon. Well, not really but it was a great magazine ad - a tractor on a moonscape with an astronaut getting out of it. The headline said something to the effect of: “When we need tractors on the moon, you can bet the first one will be a _________________.”

We found a colossal sand pit outside of town which had the perfect “moonscape.” We got permission from the cement company which owned the property to do the photo shoot. Everything was ready for a landmark, or moonmark, magazine ad. Enter the Art Director. “That doesn’t look like a moonscape. It looks like sand.”

Turns out the sand was the wrong color. In those days, the general public had absolutely no idea what a moonscape looked like in color, but our art director had a subscription to National Geographic and was therefore, an authority on moonscapes.