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Building products company commits to a four-year Olympic sponsorship

 article about Building products company commits to a four-year Olympic sponsorship
2013-10-11 06:00:52
USG Corporation, company that is also known as United States Gypsum Corporation, a leading manufacturer of innovative, high-performance building products, has signed a four-year agreement with U.S. Olympic Committee and Canadian Olympic Committee to support the U.S. Olympic Team, U.S. Paralympic Team and Canadian Olympic Team over the next four years. The sponsorship will help the athletes during the upcoming Sochi Olympic and Paralympic Games as well as the 2015 Pan/Parapan American Games in Toronto and the 2016 Olympic and Paralympic Games in Rio de Janeiro.

USG is the largest wallboard distributor in the U.S. as well as the largest manufacturer of Gypsum products on North America. The company committed to the sponsorship as they feel that USG's core values match perfectly with the values and principles of the Olympic Movement, making the partnership a good way to activate their new brand and tagline "It's Your World. Build It."

"Being associated with The Olympic Movement, which is recognized throughout the world, gives USG broad exposure and appeal as we roll out our new identity," said James S. Metcalf.

The company will be making financial donations as well as offering its expertise and building materials, such as SHEETROCK® Brand UltraLight Panels Firecode® 30 for helping with improvements to the Olympic Training Center in Colorado Springs.

"In forging a strong and vibrant partnership with USG, we are continuing to foster the development of athletes and coaches. On behalf of the entire Canadian Olympic family, I want to welcome and thank USG for supporting our nation's sporting future," said the President of Canadian Olympic Committee, Marcel Aubut.

Disclosure: This post was provided by an advertiser.

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