Your profile
Your profile
Share the story at Stumbleupon
Subscribe to our weekly Bonk Mail
Who is online now?





Do I Smell Something Creative?

Creativity and advertising go together like Sarin gas and subways- a noxious ride along the underbelly of capitalist society. Watch one episode of TVs nighttime drama Mad Men, and you get the idea that the only reason creative people get involved in jamming consumer society down the throats of citizens--who only want to be entertained--is to fuel their own personal addictions. "If I can somehow get women to believe that a new bra will unlatch the floodgates of their dammed up happiness I can earn enough money to keep my mistress in mink."

True Art doesn't want you to buy anything. It may subversively engage your preconceptions on beauty, sex, gender, politics and spirituality, but there is no subtext of a looming purchase. Creative ad campaigns might utilize a strategy that involves "acting as if" art is involved, but this is like hookers wearing flowers in their hair, fresh, it is not.

Speaking of hookers. . .

Is it creative to launch a line of children's dolls called, Bratz, where the plastic toy resembles prostitutes in fishnet stockings, pumps and make-up? Or is this more of the same shattered dreams that advertising agencies mainline to us through our youth? Can one call a series of vignettes that create a fictional background, for a fictional character called Jack, innovative, or is it a desperate measure to induce the poor to eat food that can be classified poisonous, toxic or at the very least, unhealthy?

Adbusters, an international magazine, makes an attempt, in varying degrees, to separate the ads we see, from the underpinnings of overt sexuality, racist, and homophobic broad strokes used to stimulate our "buy" impulse. No matter how "creative" an jeans ad might be, one comes to basic thoughts when applying reason and logic to the million dollar mission: a poorly made cotton garment will not get you closer to your soul mate, paying hundreds of dollars to cover your legs and pubes does not improve the quality of life for the slave labor that made them, and, no matter what super model displays the new brand of "must have" jeans, your ass will still look fat.

I suppose there is a huge vein of appreciation for creativity in advertising that I am simply overlooking. With the disruption, and more than rumored, end of print newspapers, many people are searching for new ways to get the word out about their new product. The web is no newcomer to welcoming advertising dollars. And again, no matter how many famous directors make a short film about your new line of cars, creativity will not save General Motors. This is not creativity. This is about business' that have profiteered on the sweat and labor of individuals, lining their pockets with gold, whoring out any talent they can find to make them richer. This isn't creative--it is satanic.

Artists have to survive just like everyone else, but my hope, is that they save their truly creative ambition for something more than forest-scented douchbags.




Share this article



Tags:             



Politics

Factzone: The truth about Kim Jong Il

Kim Jong Il, the leader of the free world, has decided to move on to more fertile grounds, leaving with us just the memories of 8-color rainbows, singing Korean women and couple of nuclear weapons. But who was this man whose next ambition would have been to get the next Nobel Peace prize? Here are just a few facts you should know about.

more
Top 5 Conspiracy Theories Related to John F. Kennedy's Assassination
26.Aug 2011
Since just after the assassination of John F. Kennedy, conspiracy theories abou...read

ISRAEL KEEPING GHADDAFI AFLOAT
10.Mar 2011
...read

Glen Beck Is NOT the Anti-Christ!
10.Mar 2011
Hurtful and fiery rhetoric is now media’s default setting! This slippery and m...read

Recipe for A REVOLUTION! (10 easy steps - try not to get burned!)
28.Feb 2011
Rebellion is cooking in the air. People are mad as hell, and not going to take...read

Opinion

World governments charged with criminal negligence (in response to Megaupload case)

EARTH (thecheers.org) - Federal authorities of the universe have charged the governments of all the countries in the world as well as the operators actually in power in these countries with operating a criminal enterprise, the Galaxy warriors announced Today.

more
The Great OSCARS 2011 – or so it would seem
5.Mar 2011
So, how exciting......a morning off, the Academy Awards. I wish I could say the...read

Top 7 Expensive Bordellos. Prostitution: Shakedown, Tier Down, and Priced Out
31.Jan 2011
According to a report of the Washington DC-based US Department of State, The Ph...read

The Great Secret and Reason for the JFK Assassination
11.Oct 2010
The great question is why the great secret? On June 4 1963, President Kennedy s...read

Don't Do it! The 3 Worst Times to Get Tattoos
4.Oct 2010
As a general rule, tattoos gotten after 2 am are a bad idea. But in a bigger pi...read

Travel

Travel Warning 13 September 2010 - DO NOT TRAVEL TO IRAN
13.Sep 2010
TRAVELWISE has been watching the situation in Iran for some months in relation ...read

more
TRAVELWISE TRAVEL ADVISORY 5th June 2010. DO NOT TRAVEL TO ISRAEL.
5.Jun 2010
Given the recent incident whereby the Israeli intelligence agency, Mossad, used...read

TRAVELWISE. 16 APRIL 2010. EUROPEAN TRAVEL ALTERNATIVES
16.Apr 2010
Travelwise issues the following advice in relation to cancelled flights to, fro...read

TRAVELWISE 6 APRIL 2010. AUSTRALIAN AIR TRAVEL. THE BEST WAYS TO TRAVEL BY AIR IN AUSTRALIA.
5.Apr 2010
Regular readers might have seen and read the various advisory and no-fly notice...read

TRAVELWISE 2 APRIL 2010. QANTAS.
2.Apr 2010
Some concerns have been raised in relation to some of the maintenance practices...read



No Payoff From the Playoffs

$16.50 will Get Anyone in the Hall Mr McGwire

Stupid Athlete Tricks




Think Big! Think the World's Largest International Trade Show

Top 9 cool laptop accessories for laptop geeks

Twittering: I'm not that interesting


Cheers






USA says on 2012-02-12 06:50:08 about NAzCjcQAxc
iVJvIa Thanks for the article! I hope the author does not mind if I use it for my course work!....









Post Comment

 
 Your nickname
 
 About what
 
 Your comment
 
Are you human? How much is 1 + 2?
 





DNA DNA!
DNA has had a colorful career: Opening act for Ralph Nader, Larry Flynt employee, Creator of oone of the first Rap/Country songs, Mayoral candidate, founder of music/art/film festivals, published internationally since 1987, actor, writer, director, stand-up comic and novelist. DNA currently lives in Santa Cruz, CA with his Roller Girlfriend and surfboard. You can contact DNA at votedna@shocking.com or through his website www.votedna.com




Think Big! Think the World's Largest International Trade Show
DSE is the world's largest international trade show and conference dedicated to digital signage, interactive technology and digital out-of-home networks and it will be taking place from March 6 to March 9, 2012.




FTD New Bonus Offer

Argonaut
Genre: Alternative
The band are led by Core Members, Lorna (Vocals & Synths) an...

The Kut
Genre: Alternative
As three female musicians on the London circuit, questions l...

The Exits
Genre: Electronic
Genre: Electro / Indie / Rock Location Portsmouth, South, U...

Trip Effect
Genre: Rock
A power trio that mashes up alternative/indie/rock with warm...

Jim Scordilis
Genre: Rock
jimscordilis@gmail.com http://www.facebook.com/jimscordil...

Valadis Gaoutsis
Genre: Rock
Facebook Fan Page: https://www.facebook.com/pages/Valantis-G...

Steelianos
Genre: Rock
MYSPACE PROFILE: http://www.myspace.com/steelianos O...

Martian Sun
Genre: Rock
Music for the crazy movie playing in your head....

GL$(GOONZLIVESAVAGE)
Genre: Hip-Hop
Blood relative, born in Little Rock Arkansas. From The Wests...

Comeg
Genre: Rock
COMEG's recording career began in 2002 in a basement in Devo...

Keeping Riley
Genre: Rock
Feel good acoustic driven rock from the Jersey suburbs of Ne...















The Cheers magazine: About us | Contact us | The Cheers Story | Advertising
Work with The Cheers: Writers guide | Write for us | Writer application | Reporter application 
The Cheers:Terms and conditions | Privacy policy | Sponsoring | Sitemap
Sister sites: Tech Blog |  Best Auto Zine | Best poker affiliates | Travel destinations by weather | Cerveza | Okai - critical commentary | Get Beautiful! | The Stock game | Wifi hotspots and wireless laptops | The Daily Bonk | Best Poker Zine | Business thoughts | Political commentary | Most expensive things | Top lists | Free Spanish Courses | World News in ShortTop 10 lists 
Listen: Online radio station | Unsigned musicians | Music reviews | Listen to unknown bands
Travel World: World travel locations | Morocco Agadir travel
Travel: Travel blogs | Travel destinations | Hotel reviews | Beer around the world
Watch: Watch movies online | Watch free tv online | Watch heroes online
Trade: The Stock game | Trading competitions | Trading education
Learn: Business videos online | Business networking | Business strategies | Business ideas
Copyright © 2004-2011 The Cheers magazine / creativiity & discipline