With so many aspiring musicians trying to make it in the already
crowded music industry, its no wonder there are thousands of bands and
artists applying to the Triple J Unearthed program. It is designed to
uncover the rawest and freshest talent.
Todays younger
generation is simply filled with potential musicians trying to hit the
big time in this incredibly crowded music industry. It's immensely
difficult to pick up a recording contract because its just downright
impossible for record industries to pick up every band that comes their
way. Because of this we have a world of aspiring musicians working so
hard but still unable to get anywhere fast and still living the life of
the unsigned...
Let's forget about the Britney Spears', Avril
Lavignes, and 50 Cents for a second. We are talking about genuine bands
who write and play their own music. We are talking about the bands that
dont focus on their looks, sexual desire or any of those materialistic
things. We are talking about bands who play music for the music for a
creative outlet and for expression. For them.
In Australia
performing in front of any audience is something not to be taken
lightly chances are, if you have a night gig, you have an audience, and
therefore a shot at the big time. The minimal amount of venues are
generally full on the weekends with touring musicians who have already
hit the big time, so to get any form of performance done in front of an
audience is hard work and a privilege.
America is a different
story. In L.A. alone, there are literally hundreds of concert venues
open every night. It contradicts the Australian theory completely
because it is incredibly easy to pick up a gig. However, just because
you are playing doesnt mean you have an audience or you have a chance.
In fact, it means nothing at all.
Enough with the American
scene. Let's look at one of the programs that is underway in Australia
to unveil unsigned bands, creating an avenue for younger alternative
rockers to get out there.
Triple J started it all in July
1995. Triple J is a nationally broadcast, government funded youth radio
station, focusing on the alternative style music. They are a banner
under the Australian Broadcasting Corporation, and their area of
expertise is Australian music where they uncover many small rock, punk,
hardcore, alternative, dance, electronic and everything except pop
bands and artists.
The program is called Unearthed, and it is a
chance for young bands and musicians to get their music recorded
professionally, as well as get some free radio time.
[BB]
It is
hard to believe that anyone could have predicted the enormous outcomes
of the Unearthed programs. Since its humble 1995 beginning, over 80
bands have been unearthed from over 40 different regions. Two years
ago, they began to unearth Australia state-by-state (and territory) due
to the overwhelming responses, which multiplied the success stories and
chances of bands winning.
Almost all the bands they have
uncovered have released CDs, and the majority of them have picked up
some fantastic recording contracts.
Some of these bands that
have arisen through this program are Grinspoon, Killing Heidi,
Endorphin, Missy Higgins, Bumblebeez, Diana Ah Naid, and the recent Cat
Empire.
Just because a band has won this program doesn't mean
there is instantaneous stardom. Grinspoon is a perfect example of a
band that worked incredibly hard after they won and that immediately
cemented their success. They toured extensive amounts and built on
their initial exposure, and are now one of the most popular Australian
artists.
Currently, Triple J is unearthing Queensland. Entries
have closed and they are sorting through THOUSANDS of potentials from
all throughout the state, trying to come up with one winner.
Richard
Kingsmill, music editor of Triple J, states that what they are looking
for through Unearthed is something different something that doesn't
just sound like everyone else. And that seems to be the basis of the
Triple J station.
Because they come under the alternative
banner does not mean it is completely filled with hardcore, get a sore
neck from head banging rock. Missy Higgins is a slower, modern-day Tori
Amos sound and the Cat Empire are a jazzy, hip-hop outfit. They define
a new category in music and showcase the best of what the younger
society today is looking for in music.
It is so difficult in
todays society to achieve what seems like the impossible a recording
contract. Theoretically, a recording contract is the only thing that is
stopping the unsigned from being on centre stage at Australias Big Day
Out, or Americas SXSW. Maybe that's a slight over-exaggeration, but
contracts are important. They are not only an outlet for your music,
but they are the guarantee that someone, a whole company, believes in
you, your band and your ability to become something massive.
There are so many reasons why people want to be rock stars. The boys
out of KISS simply wanted two things the money and the chicks. The boys
out of Jet, Australias biggest current stars, are there simply for the
music. A lot of younger musicians simply want the respect and
affiliations with being a star. There are thousands, possibly millions,
of small bands throughout the world who all want this life, all want
this dream to become a reality. Realistically, there are just millions
of small bands who are simply living the life of the unsigned.
For more information visit Triple Js Homepage.
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