Madamoiselle Chanel

Chanel goes to Brazil! Not Coco herself, but the play lead by Brazilian actress Marilia Pera at a So Paulo stage.

MLLE.

Madamoiselle Chanel is the first production about the French designer to have the approval of the Maison (ever!). In a 75 minutes monologue, Marilia Pera dresses two models, seven times each, and exhibits 17 outfits - coordinated by the creative director, Karl Lagerfeld.

Only a good-old-time actress could bear the responsibility of being Chanel, without the historical clichs. Marilias popularity in Brazil comes from local soap operas, the stage and a big international role in cinema (shocking the audiences), playing the prostitute Sueli, related to the underage pickpocket hero Pixote in Law of the Weakest, released in 1981.

GABRIELLE

Born Gabrielle Chanel in Paris (1883), the fashion icon was brought up in a convent after being orphaned at a young age. Humming "Qui Qua Vu Coco," she eventually got nicknamed Coco.

Her first step was a hat shop in Paris in 1910. The First Great War didn't stop her sales and she opened two other shops in 1915, when fashion was still a way of showing the Germans that France still had her identity.

Adaptations of traditional menswear in black, beige and navy blue confronted the womens statement by the time: "trousers just for bicycle". Not for her - yachting trousers were cool.

Chanel designed jersey dresses, when jersey was just for underwear. She popularized the little black dress, an ace of spades in every womans sleeve.

DOWN & UP

She had the last cry with perfume n 5 in 1921, but disappeared from spotlight in 1929. In 1954 she came out of retirement presenting to the world the tweeded, collarless, trimmed suit with knee length skirt. Bad times came again after her death in 1971, and lasted until 1983 when German Karl Lagerfeld stepped in to hold the fort.

Reinvigorating the brand, Lagerfeld dusted some old creation and turned it into classics. His last collection showed the tweedy jackets revisited, as did Junya Watanabe, Alexander McQueen, Dolce & Gabbana, Moschino, Prada.

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