What Happens Here, Stays Here - This saying has been melted into our minds and usually, for a reason of course, what comes to mind first when you hear this is "What Happens in Vegas, Stays in Vegas." And the reason for that is an advertising campaign launched by LVCVA (Las Vegas Convention and Visitors Authority) and R&R Partners back in 2003.
The world-class destination was initially advertised as a family vacation spot but in the 90s it was clear that Las Vegas consumers actually related to the city through the human desire for "adult freedom." And so the iconic advertising campaign was launched. From family vacation spot to a Sin City.
"The ‘What happens here, stays here' campaign strikes an emotional chord with consumers who relate with the notion of adult freedom," said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA).
Over the years Las Vegas has been called many things, but just some of the more known (nick)names for the city are The Gambling Capital of the World, Sin City, The Entertainment Capital of the World, Capital of Second Chances and The Marriage Capital of the World.
This year, in 2013, it's also the 10th anniversary of the "What Happens Vegas, Stays in Vegas" advertising campaign and Las Vegas has just announced new television commercials for that occasion that will be airing through May 2014. You can check them at http://tinyurl.com/kx8feq5 and learn more about it www.lasvegas.com.
Disclosure: This post was requested by an advertiser.
The world-class destination was initially advertised as a family vacation spot but in the 90s it was clear that Las Vegas consumers actually related to the city through the human desire for "adult freedom." And so the iconic advertising campaign was launched. From family vacation spot to a Sin City.
"The ‘What happens here, stays here' campaign strikes an emotional chord with consumers who relate with the notion of adult freedom," said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA).
Over the years Las Vegas has been called many things, but just some of the more known (nick)names for the city are The Gambling Capital of the World, Sin City, The Entertainment Capital of the World, Capital of Second Chances and The Marriage Capital of the World.
This year, in 2013, it's also the 10th anniversary of the "What Happens Vegas, Stays in Vegas" advertising campaign and Las Vegas has just announced new television commercials for that occasion that will be airing through May 2014. You can check them at http://tinyurl.com/kx8feq5 and learn more about it www.lasvegas.com.
Disclosure: This post was requested by an advertiser.
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