The Wiggles, well known children's entertainers, were the wealthiest entertainers in Australia in 2004. According to business magazine BRW they grossed $45million, putting them at top of the 50 richest entertainers list.
Tony Featherstone, Managing Director of BRW magazine said that The Wiggles got into the market early, researched both children and parents, and have a good product and marketing.
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