Ignorance Inc. - The HALFTIME FLUSH Phenomenon Starting at about 8:00 p.m. this past Sunday, the amount of toilet water flowing through U.S. waste management systems was about equal to the water that spills over Niagara Falls for seven minutes – over 314 million gallons. Such is the "Halftime Flush" phenomenon. We'll have some fun with that and learn some other bizarre facts about Super Sunday. C'mon in!