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“Yeah,” he said.

That evening I brainstormed my way half way through a quart of rye whisky. Then I came up with a concept. It actually would make him look, well, not huge. I liked it so much I went through the rest of the bottle fairly quickly. I wrote some of the copy and the headline for the album cover.

Breathlessly and somewhat hung over I rushed into the office the next morning. I buttonholed the creative director at the coffee machine. “You have to see this,” I said, waving my note pad in his face. “The Bob Wilson concept. I think I’ve really nailed it.”

“I’d love to see it,” he said but I have the ‘Uncle Fred’s Chicken On The Run’ pitch at ten and then a lunch meeting with the tractor company. I’ll trust you with it. I’m sure it’s super.”

The tractor company was our flagship account. Two point six million a year in billings. My album cover was small potatoes.