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Excitement went unabated as Ray Power 100.5 FM came on
air in 1993, so followed by Minaj Broadcast International as a counter
to its television arm, African Independent Television. But these
heralds of private media broadcast ownership just like their prints
counterparts have not in any way changed the lot of the Nigerian journalist nor producers. Even as it would have served the purpose of their owners in self aggrandisement or ill-prepared venturesomeness; and there remains the social impact that media people are doing a good job guarding popular interest therefore ensuring social accountability. I was not into it yet. I simply longed to be in, but it meant breaking out of some of the confinements in order to be professionally part of the exciting world of private broadcast media. The major reason why I would miss all the excitement was simply because Nigeria's university system had and might still have a way of making knowledge gained from training impracticable. That is to say vocation which is the greatest need for a communication media scholar to possess was simply absent in my skills as a Communication Arts graduate from one those hurriedly contrived campuses. Therefore an average employer would spot the difference between mass communication and communication arts. I could not even become a professional music artiste, because I did not acquire enough skill to even think of surviving in Lagos, where Ray Power 100.5, Nigeria's premier private radio station took off. The airwaves was saturated with the voices of the likes of Steve Kadiri, Kenny Ogungbe and D1 on the brand new radio. They seemed to have become replacements for the like of Jones Usen, of Radio Nigeria 3.I simply gave up after trying to corner Jones to listen to me at a friends place, while he was new in retirement. That was about the time Ray Power increased my longing to be in broadcasting.. The publishing firm I worked for simply made things worse. On a salary of USD$30, by today's equivalent, I could not even cope with a traveling allowance of about USD40, to cover three states in the enchanting North-East zone of Nigeria. But in every two weeks I would cover the zone to sell a government sponsored publication to corrupt local council civil servants, who could divide an average subscription fee of about USD1,800 under the table. My colleagues were deep into, while I carried on dreaming just to work for a broadcast media outfit. I resigned in protest after spending more than a month in Damaturu, capital of Yobe, without adequate nutrition, and surviving off Potiskum girl., whom I had sex with every other night. It was simply the trend amongst entry level corporate graduates of the mid to late 90s. Bosses owed salaries up to six months; and in the media where I belong salary arrears simply ran up to six months. My boss could not see any reason why I reached him home at to get my salary, for the Easter celebration of 1998. General Abacha was in power, after General Babangida stepped aside for a civilian stooge; and life was not not easy. Quartered at a very high monthly rent of USD8 a month in a YMCA block, I got kicked out of a friends apartment, when I could not afford it any longer. On the street again like it was in the very early 90s, I finally put up with a friend from the same ethnic group. Continued On Next Page (African television, Page 2) ... AUTHOR: Efefiong Akpan TAGS: Entertainment africa people democracy BOOKMARK: Digg it | Add to Del.ICIO | Add to FARK ACTIONS: Comment Save Print Register free acount |
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