Washington, Dec 19 : It seems when it comes to selling pants, no one can beat footballer David Beckham.
Just after starring in Emporio Armani's new advertisement, Becks' tight, white Y-fronts have become the No.1 choice on lingerie website Figleaves.com.
Ever since the launching of the advertisement, the pants costing 15 pounds have sold a whopping 260pct more than usual.
Sarah Dolan-Abrahams of Figleaves.com said that Goldenballs' masculine personality has helped to boost up the sales of these pants.
"Beckham personifies modern masculinity. His influence reaches far beyond the footy pitch," The Sun quoted Sarah, as saying. (ANI)
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